The 27 years old actor was chosen to be the new face of Dior Homme, replacing Jude Law who's popularity has slightly gone down in recent years. This could, in a way, make of the the fragrance a best seller considering the legions of fans Pattinson has, all the teenagers who grew up watching the vampire saga as well as those not so young admirers, the moms, the ones who where called Twimoms.
Dior has had a few good men to promote their fragrances. The most stunning in my opinion being Alain Delon. In 1966 he was the face for the new Eau Sauvage, the first men fragrance of Dior. The year of La Piscine, one of Delon's best movies, he was and still is by the way, so strikingly handsome. To me Pattinson doesn't have the same plastic masculine beauty Delon had but I believe, if done correctly, it will still be a beautiful campaign.
Alain Delon in 1966. In the original picture the actor is holding
a cigarette which was erased for the ad.
Johnny Hallyday in 2001. The French rocker with the American twist agrees
to wear a turtle neck instead of his usual classic Perfecto leather jacket.
Jude Law, 2010
Although it was announced just last week, already some have had fun imagining
what the new campaign (image from Tumblr) with Robert Pattinson will look like.
What do you think?